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Publisher growth without filler: technical audits, formulas, scenarios and decisions you can use before a campaign goes live.

03FIELD NOTES
AUG / 2026

Current edition

Technical SEO · CPA · RevShare · NGR

All materials

02 ARTICLES
02

RevShare vs CPA: choose the model by source, not headline rate

A practical comparison of CPA, RevShare and Hybrid for SEO, paid acquisition and communities, with cash-flow and risk decision points.

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03

How NGR is calculated — and why the RevShare rate is only half the equation

Understand the NGR formula, operating deductions, negative carryover and affiliate commission through a transparent worked example.

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